Here are 7 Tips to Write a Blog Post That Converts
Are your blog posts not converting as well as you would like them to? Want to know the secrets of how to write a blog post that converts? In this article, I’ll share 7 tips that will help you write a blog post that converts.
You see most people that visit your blog post usually leave without reading it all the way through.
What sucks even more is that an even larger percentage of people who see your blog post on twitter, facebook, etc don’t even click on it.
You really only have 2 – 3 seconds to grab your user’s attention and convince them to click and actually read your blog post.
So how do you make sure that your content marketing efforts aren’t going to waste? Well, you follow these 7 tips, and I promise it’ll help you write blog posts that convert.
1. Know your audience
There are tons of resources out there that you can use. Below are some of my favorites:
KeywordTool.io – a free tool that you can use to see what are some of the most popular keywords searched by users in your industry.
Facebook - Business page analytics can tell us a lot about our audience. See your page demographics under the people tab.
Google Keyword Planner - Meet Google’s most awesome and popular keyword tool, Keyword Planner. And Yeah, it’s totally free of cost.
2. Write Compelling Headlines
If you don’t have a compelling headline, then there is a very good chance that your blog post will not be read or shared.
As humans, we’re shallow. We judge a book by its cover and a blog post by its title.
This is why your blog post title is crucial for the success of that blog post.
Here are a few resources I use:
Impact Blog Generator - is a great tool for quickly coming up with blog ideas and titles. Just like any other headline generator, you need to type in your primary keyword. It will then pull out hundreds of enticing title options that you can use.
Link Bait Title Generator - This is not a fancy tool with flashy visuals. However, as the name suggests it gets the job done. As a marketer, we need a headline that entices users to click.
3. Add Subheadings to break the page
Formatting is crucial for blog posts.
There’s nothing worst than reading a blog post that’s just one giant paragraph.
Most of the time people skim through the content before they actually decide to read it, so I always recommend breaking your article with subheadings.
Anything you can do to make it easy on the user’s eyes is going to help them read your blog post (and take the action that you want them to).
4. Use Bullet Points
Since we know that people skim before they read, you need to make sure to highlight your best information.
Aside from subheadings, bullet lists are perfect because they’re very easy to skim through.
Here are some tips that I use to write bullet points that people will actually read:
Express clear benefit. Think of bullets as mini-headlines.
Keep your bullets symmetrical. 1-2 lines each.
Avoid bullet clutter. Don’t write paragraphs in bullets.
Remember bullets are not sentences. They’re just like headlines.
5. Add Images
Use images to invoke emotion & set the tone of your blog. Human brain processes visual content a lot faster than text based content. That’s why adding captivating images can help boost your engagement.
Here are a few resources to get you started.
Pixabay - Finding free high quality images that perfectly match your blog content can be a challenging and daunting task. To help you with your free stock photo hunt, Pixabay offers millions of high quality images free.
Is a great way to find FREE basic image to use. Make sure you go into the tools tab and adjust the setting. (As seen below) This will allow you to use any non copywritten images.
Pizap - This is a great FREE image editing tool that allows you to modify and enhance your images.
6. Optimize for SEO
While I never recommend writing for SEO, but I also don’t recommend writing without SEO in mind.
Google organic search drives a huge chunk of the traffic for most websites.
Below are some of the tips that I follow:
Add proper Meta Title
Add proper Meta Description
Optimize for Focus Keyword
Use related keyword variation
Add image alt attribute
Interlink my content
7. Add Clear call-to-action
And the last but also the most important tip is to add a clear call-to-action.
Whether it is to ask your readers to leave a comment, share your blog post, follow you on social media, or purchase your product, make sure you clearly state what you’d like them to do.
A good call-to-action is something that’s easily distinguishable and stands out.
For example, if you like this post, then I’d really love it if you can share it on Twitter and Facebook.
I hope you found these 7 tips helpful, and if you follow these, you’ll definitely be able to write blog posts that convert.
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