Like Facebook, Twitter, and Pinterest, TikTok is a social media portal that aims to connect people around the world into a single app. (Available on Android & The App Store) Note that each social media platform tends to have its unique offerings, and, for TikTok, that’s short 1 minute videos. Thus, it can be an excellent tool to promote brand awareness by delivering short yet concise videos.
Continue reading to know how you can increase your brand’s awareness through this social media portal.
Getting Started: Set Up Your Account and Optimize
1. Create a Unique Branded Hashtag
What makes you different? TikTok is a platform where your digital marketing strategy and content creation can thrive! What is your branded hashtag that you use across all social media platforms? Once you have that hashtag, add it to your profile bio!
2. Convert to a Business Profile
Converting your TikTok Business Profile gives you access to all the analytics you need to tailor your strategy, learn about your followers, and access to insights into leading KPIs we spoke about above.
3. Add Your Website To Your Bio
Although TikTok is a brand awareness play, having your website on your profile gives your users an opportunity to click out of TikTok to your website to learn more about your brand or products.
4. Connect Your Instagram
TikTok has an Instagram integration on business/creator profiles that let you link directly to your Instagram page. Adding this integration gives you credibility to showcase if you have a smaller following on TikTok that you are legit and invited them follow us across all platforms.
5. Upload a Profile Picture
We recommend using a similar profile picture to what’s used on your other social profiles when choosing one for your TikTok app. This gives a TikTok user an easy way to recognize your brand on digital platforms.
How to Get Your Brand’s TikTok noticed:
Influencer Partnerships – Just as is the case on Instagram, Influencer Marketing and creating partnerships are the bread and butter when it comes to getting your brand out there to new users. A third party source of social proof gives the user the extra push to follow your brand.
Trending Hashtags – Incorporating trending hashtags into your captions is the easiest way to target a certain audience that is most likely to engage with your video / brand. This can help play into the TikTok algorithm to reach a greater volume of people.
Conduct Outreach – Conducting outreach is crucial to start your TikTok community. Although it looks a little different than what you may be used to, you can conduct outreach by going into trending hashtags and interacting, commenting, messaging, asking questions to different users that are engaging with similar videos. By doing this, you are getting your brand out there to have your videos show up in the TikTok algorithm and eventually give you that follow.
Perhaps, you’ve already seen a small checkmark beside some usernames on TikTok. This symbol signifies that the social media portal has already verified their accounts.
Getting your account verified presents, other users, with credibility, allowing your target audience to trust your brand more than before. However, it might be challenging to have your account verified if you don’t know the process.
Here are some TikTok verification tips of 2021 you should consider:
Consistent rise in follower growth
Several viral videos in your account
Verified accounts in other social media platforms
TikTok Creation for Beginners
When getting started, everyone needs a little guidance when it comes to DOs and DON’Ts, and that’s why we’re here to help.
Here are some TikTok Best Practices:
Create Lifestyle Videos – Create videos either in the app or on a high definition camera with professional edits.
Consistent Posting -We recommend posting every day or at least every other day!
Hook – Have an attention-grabbing intro to hook the user within the first five seconds to get the maximum value out of the viewer.
Caption – Keep it short and concise. Be witty, be funny. Correlate your caption to intrigue your target audience.
Song choice – Make sure the song goes with the video’s vibe. If you have a business profile, you will not be able to use copyright music and will have access to TikTok’s Royalty Free music database through the app before choosing a song. This can present some challenges when making a TikTok video. But get creative–TikTok marketing is a great opportunity to reach a new audience and the song is just a portion of the process!
Hashtags – Use these wisely but sparingly. Best practice: use only 3 – 4 hashtags TOTAL. One should be your unique brand; one should be trending. You may also want to consider include a popular hashtag challenge (that might also be trending at the moment). Or you can create content for your brand that aligns with this hashtag challenge!
TikTok is still on the rise and evolving every single day. Especially with the global pandemic at the forefront of many decisions, brands are now looking into new ways of how to navigate their digital marketing strategy during Coronavirus. As more and more brands start to pop onto the platform, we will begin to see which ones quickly rise to the top. We are here to help brands and creators find the ability to express themselves and have a more casual conversation with their community through mobile videos that everyone wants to swipe through. Creating a TikTok marketing strategy is becoming more and more relevant and you don’t want to be left in the dust.
Does your brand need help with TikTok?
Contact us for a free
consultation and learn how to get started today.