This video goes back to one of Gary's oldest analogies of the "high school party rule". This rule is the idea that if you create a space for people the come to that is interesting, they are more likely and inclined to participate. This is why it is so important that every business starts building a podcast brand or something similar to that. As it grows people will become more and more interested in it and want to be on the podcast which will leave you with all the leverage. Podcasts and brand are becoming extremely important as the internet kills the middle man and levels the playing field so get on it and start building your podcast TODAY!